Fortune top 100 Companies,
20+ Products Developed

Research + Roadmaps

  • Interviews

  • Ethnographic field studies

  • Heuristic Evaluation

  • Online surveys: Pop-up and email

  • Desirability studies: Qualitative and quantitative

  • Usability benchmarking

  • Online user experience assessments

  • Participatory design

  • Analytics + AB testing

Leading discovery, research, and design efforts to create a common vision and direction for a product;

  • Facilitating the creation of customer journeys;

  • Aligning business needs with the end-user experience;

  • Design quality and vision alignment within a solution

  • Recommendation Identifying user/human and framing problems from the business;

  • Applying design thinking methodology;

  • Leading prioritization, design efforts, and implementation;

  • Leveraging other roles, and knowing when to consult with experts in adjacent skills such as business and technology;

Aligning stakeholders around a vision; presenting ideas simply to resolve objections, and persuading critics

Agile Lean UX Product Methodology

Scrum is composed of shorter sprints and smaller deliverables, while in Agile, everything is delivered at the end of the project.

  • Led the Scrum team in using Agile methodology and Scrum practices.

  • Help the Product Owner and Development team to achieve customer satisfaction.

  • Led the Scrum and Development teams in self-organization.

  • Help the scrum team achieve higher levels of Scrum maturity.

  • Support the product owner and provide education where needed.

  • Facilitate Agile meetings and decision-making and demonstrate by example what good looks like e.g.

    • Ensure all work is in JIRA.

    • Sprints are organized on time.

    • Track program progress & deliverables.

    • Prepare and present status reports to stakeholders.

    • Ensure effective cross-collaborative process and remove impediments to the team.

The Business of Product Design

UX Metrics and ROI

What is the ROI of UX

Best Practices

Scaling MVP > Pilot

Evidence Metrics & Data

UX Roadmap

How to decide what to measure/which metric to track:

  1. Set goals- what do you want to see happen?

  2. List potential metrics; they could be data you have or need to collect

  3. For each, write what would happen if you measure it; what actions would you take?

  4. Rank this list of metrics by the biggest/clearest impact on your goals.

  5. Collect data for the top few to see if the actual data really lead to the outcomes you thought it would.

  6. Regularly & visibility track the ones that do.

Gathering Analytics