New York • Austin • Germany

Product Design Specialist

New product development is the ideation, design, production, pricing, and launching of new products to target customers to provide a solution that addresses an important need.

For new businesses

  • A great idea that is different from existing solutions

  • An understanding of the market and what your customers want

  • A plan to scale up your idea into a product that can generate real revenues

  • The budget to invest in design resources, or a partner to do product development

For established, successful companies

  • The right governance to select novel product concepts

  • Sufficient funding to allow these new opportunities to grow

  • NPD in its full form in marketing is a commitment to innovation

  • A process for vetting and prioritizing them; for selecting the best ideas; and for the successful product launch of new-to-the-world concepts.

Designing Outside-In

Markets & Industries

Managing Business Needs

Mitigating Assumptions

Giving Users a Voice

Building Empathy

Encouraging Diversity

Validation & Metrics

Healthcare

Finance

Manufacturing

Facilitation

Education

E-commerce

UX Maturity

Defining killer features based on user behavior

Innovative ideas based on real-world scenarios

Define business objectives and requirements

Decisions made from user testing

Agile methodologies

Create a unique user experience for the product

Corporate Initiatives

New Product Development Specialist for Start-ups and Corporate Teams

Strategy

Objectives and Key Results (OKRs)

Key Performance Indicators (KPIs)

Competitive Analysis

Milestone

Planning Matrix

Goals Definition

What is Success

Research

Assessing and prioritizing the work

Managing User Experience Strategy

Leading Highly Effective UX Teams

Working with Cross-Functional Teams

Lean UX in Agile environments

Translating UX to Business Value

Managing Feedback and Adjustments

Design Thinking + Humans = Acceptance

Technological Tool

Mural

Miro

Figma

Adobe XD

Excel

Empathize

Define

Ideate

Prototype

Test

Analysis + Synthesis = Insights

Project Case Studies

10+ years of Teaching & Facilitation

Facilitating Design Thinking Workshops

Set the Agenda

Moderate Sessions

Develop Plan

Co-Create the story

Design Critique

Lectures • In Person • Virtual

Austin Community College

Innovation of the future start with training and influencing students on process and technologies that will help define a new path for their entire family. Teaching for more than 15 years is one of the most important things I’ve done in my career.

Lectures • In Person • Virtual

Austin Coding Academy > Dell

Helping to retrain the future of internal corporate staff at Dell. Many companies don’t leverage the asset they already have. Dell has offered custom training to employees looking to venture into new roles in UX Design. This program also offers exposure and understanding of the UX process which helps to improve the corporate communal knowledge.

Teaching Cognitive Evaluation in the Classroom

Applying UX Critical Thinking & Processes

Identify a unique challenge or problem. ...

  1. Investigate the challenge using the inquiry process & apply ideas in the UX.

  2. Explore the ideas and challenge them through collaborative activities. ...

  3. Utilize the inquiry process to refine products.

  • Planning the course description of what, why, how, and how well students should learn UX processes, goals, and deliverables.

  • Outline and communicate information about the UX course or class and define expectations and responsibilities

  • The student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. This problem is what drives motivation and learning.

  • Blackboard, Canvas, and Adobe Connect

  • Adobe Captivate/Photoshop/Premiere/Illustrator; Camtasia